After studying transport economics at the Technical University of Dresden, the former basketball player was involved for several years in the interests of the crafts enterprises in Eastern Saxony, including the nationwide broadband expansion. As the representative for innovation and technology in the crafts sector, he supported craftsmen and women in the (further) development of their ideas into marketable innovations. The focus was always on the networking and communication of the various products, players and facilities. This passion for good marketing also shaped his excursion to a medium-sized software company, which he helped to work out the relevant core of the services offered and to communicate in such a way that you are understood by the target group.